How does tobacco advertising work?

All advertising makes claims about products. Some of these claims are true, but more often, they’re false. Products aren’t going to make you popular, or sexy, or rich. Tobacco companies make especially false associations with their advertising images of healthy, young, fun-loving people. In reality, tobacco use creates addiction, smelly clothing, the loss of physical stamina, and can lead to illness and a premature death.

Spin the wheel full of advertising techniques, and select an ad that best describes that technique. Try to knock down the ad! You will reveal the truth behind the ad you choose. For example, an ad depicting an attractive woman reveals the fact that more women die of lung cancer than of breast cancer.