Marco Molinaro, PhD in Bio-Physical Chemistry, is Director of the ScienceVIEW educational multimedia development group, specializing in creating materials for teaching and learning science in formal and informal settings. He has over seven years and more than 15 major Internet-based and CD-ROM products-worth of experience. He is currently leading research efforts on educational technology effectiveness including: learning-optimized use of molecular simulations in the classroom, understanding the potential of computer-based data collection to elucidate multimedia effectiveness, and developing usability guidelines for creating age appropriate interactive websites.